Newspapers / The Smithfield Herald (Smithfield, … / Jan. 6, 1928, edition 1 / Page 7
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f ?===== ■ —.. . v-_ /HUDSON-ESSEX MAKES BOW WITH 1928 MODEL CARS , t “Vogue of Tomorrow”. Typified in Series. All Units Contribute Jf To Beauty and Style. 1-1 uoson Super. - Si/ /27 /nch Custom Bu/lt V/cto&/a Essex Supsp-S'/'/ Foo/e-Docrz , Fj ve Pa ssemeeb SSDAt/ ■ Al>ov<» is Hie Hudson Super-Six Victoria, an attractive new c^r type introduced this year. Below i is the Essex 6-cylinder, 4-door Sedan, expected to be one of the company's most popular models. Advanced style is the outstand kdng* change in the new Hudson jtessex line of cars introduced yes lTrday by the Iiudson-Essex deal V*i'S- Motorists here are viewing the jntw cars simultaneously with the th.ongs who attended the national Automobile Show in New York f City, where the HudsonEss'cfx line | made its bow to the public. | But though these new cars, as | seen yesterday, are' stiikingly im proved in style and beauty, Hud j son-Essex has kept a traditionally keen eye on fundamentals of value, in fact the price on a highly im portant model—the Essex 4-do<jr * -sedan—is reduced $40. Hudscn • Essex presents this as the only 6 cylindcr, 4-door sedan with a list { price below the $800 level. On i ,other cars, some prices lemain with I 710 change; others are advanced. . . Essex is now equipped with Ben dix 4-wheel brakes and a heavier > anti-friction steering gear. Hudson l frames have two tubular cross members. Essex, as well as Hud 1 run, now has the Electro-lock anti, theft device. Both cars ccntinu ? their high-compression, high effic iency motors. These are said to operate smoothly on any type of gasoline, and through intensive de velopment to assure even smooth er and mere powerful performance. SERIES OF CARS COMPLETE. The new line offers a variety of models—10 closed cars immediate ly, while additional open and sport type cars will he ready for the spring and summer season. All cars are lew-hung, modem in style, and designed with a unity of line t oassure them a distinctive character of their own. Beginning at the very front, both Hudson and Essex cars have higher and more slender radiators. This effect is heightened by the shutters, which are cleanly pat terned and vertical in design. On all cars the shutters are finished in lacquer to match the lower bedy color. Surmounting ,the radiators, on both Hudson and Essex cars, are the new, sculptured radiator orna ments of classic design, represent ing fleetness. Motometers have been removed to the- dash. Both cars are fitted with head lamps of Colonial design, and with saddle lamps of like design, mounted on the cowl. In the Hudson cars all ■hose lamp- are nickel; in the E< HudsonBelkCo. THE HOME OF BETTER BARGAINS Ladies’ Flat Crepe Dresses $9.95 New shipment of .ladies Flat Crepe Dresses, in new shades and styles, at— $9.95 Become better acquainted with CALCIUK£§NlTRATE (Nitrate of Lime) 15% Nitrogen = 18.2% Ammonia 28% Lime (56% limestone equivalent) You y/ill find it well adapted to your conditions. It contains both calcium and nitrogen—food elements necessary to the growth of plants and animals. .$ v Ask the man who’s used it..He’ll tell you it’s the i ' “Perfect Top Dresser.” Mads S»y Rite world’s largest nitrogen producers. s s ,4 \ t v . v .mum V\v> sex the rims aie nickeled ■while the main lamp-bodies are in bril liant black. All cars have wide sweeping fenders, extra-narrow front body pillars and distinctively shaped visors. Windows are Set off by recessed reveals and strip ing. The running boards are lower to the ground, covered with a rub ber matting in pattern, and bound with aluminum strips. BODY CONSTRUCTION RIGID. Net only in their smart new lines are the new bodies interest ing; their strength and rigidity as well are exceptional. Construction is along the exclusive TTudson-Es sex design of recent seasons, but is now even more rigid. At vital points in the structure re-enforcing plates and brackets have been added. One large steel stamping now forms the entire rear struc ture of the cars, extending from one rear window around to the other. For silence as well as strength, the doors are built of three layers of stamped steel, with felt and fibre board sandwiched in as scund-de>adeners. Special precau tions have been taken similarly around the door locks, and a sil encjpg pad cemented inside the ccwl. In the custom-built bodies the construction is of hammered aluminum sheets over hardwood flames. This aluminum construe-J tion is said to save the weight of one passenger, thus improving per formance. Rear quarters are cov- j ered with landau leather. Wind shield frames and interior window ledges ' are nickel-finish which ! adds distinction and richness to. appearance. INTERIOR ATTRACTIVE ' i^e new Essex bodies are room-J ier than in any previous cars, the low-hung effect • ha vine* been ob- , tained with no lessening of head- < loom. Scats are form-fitting, well- ( cushioned and upholstered in ve- : leur. Other details combine to give < an impression of richness. In the ; front compartment, the panel be tween the windshield and dash is • of distinctive burl walnut design. Just beneath, the instrument board ; is of bony-black lacquer. Set into • this background the instruments ] are giouped under glass—including the motometer, oil and gasoline ; gauge.-, ammeter, and speedomet- ; er. Centered beneath is the Elec-1] tro-lock, while at the left is the : starter button and to the right the ' cheke control. - An important feature in Essex,1, as well as Hudson, is the new '• steering wheel. This is slender in design, foirned with finger scallops, and colored an ebony black to match the instrument board. Con cealed within its slender outline is ! extraordinary strength, for it3 backbone is a structure of re-en- j forced steel. Around this skeleton is moulded hard black rubber in an attractive design. The whole unit, used until this year only in very expensive cars, not only en riches the appearance of the car. but also promotes both safety and easy handling, since its weight is sufficient to absorb all minor road shocks. The steering wheel jacket on both Hudson and Essex is nickeled as far as the dash; an l i where it is fastened to the instru ment board a ball-bearing elimin- | inates all danger of binding. On j Essex, the steering wheel carries | Famous Blight proof j Pine Apple Pear Trees Crepe Myrtles in all colors. J. Van Bindley Nursery Co. N. H. Barber, Local Rep. Four Oaks, N. C. MONEY TO LOAN! If you are in need of a loan I can get the money for you. Can «akc .'oana on 1, 5, 7, 10 or 33 years’ time. Interest rate, 5Vi and G per cent. A. M. NOBLE Attorney Southfield, N. C. r II E H E T T E K C H A I N S T O U Ii Money Savers 10c Amron or Ten Hills STRING BEANS, Can . l’ride of Hillsboro COHN, Large can THREE Can for .. 25c Gorton’s Ready-To-Frv CODFISH TWO Cans.'. 25c California Yellow Cling BEACHES _ THREE charge cans.9UC Large Halves in Heavy Syrup I). I*. Fancy SUGAR CORN can 18c Colonial Small Lima Beans, can 13 iC Sniders Fancy Sliced Beets, can 12k Large No. 2'/i I*KARS, can . Libby’s Sliced PINEAPPLE 23c 15c Libby or Delmonte •M £■ Sliced Peaches ... D. P. COFFEE The World’s Best Drink, pound 47c D. P. Famous CAKE Plain, layer or light fruit.... 25c D. P. BACON Breakfast Sliced ',2 ll>. 23 1 -lb. Our Pride BREAD I Ounces of 41 g\ lualily .IOC SALT PORK Bib Bellies, lb.18c Plates, lb.15c j Fat Hacks, lb.17e ! I »t>r >F.I Li. NOKTH' CA the parabeam light control, hand throttle and horn button; on Hud-' son, the hand spark advance also. In accordance with 1928 styles, the coach and sedan are built with two side windows each. They slid© between felt pads, against which is maintained >*a slight spring1 pres sure; this minimizes looseness and attles. In the coupe, the rear window lowers so that rumble seat Passengers may speak with those nside. Window ledges are of rich purl walnut finish. HUDSON’S ADVANCED STYLES The new Hudson cars are de igned so that motorists who enjoy Super-Six performance may also »ave exceptional standards of style md smartness. In the custom-built :ais, color panels and mouldings ne employed to bring about re narkably pleasing and distinctive ffects. Within, the seats are orm-fitting and deeply cushioned, vith upholstery of mohair. Hard vare is especially rich and attrac ive; all fittings and appointments ire not only complete but of ad duced standard; the whole im pression is of richness and luxury. The standard cars, both on the 27 inch and the 118 inch chassis, ire built on attractive lines. The todies are roomy, seats are form atting and upholstered in mohair. Tie windshield panel is burl wal lut; the dash is ebony-black with grouped instruments; the steering vho:l is steel-framed, with a hard In Trim This Winter ? Watch The Kidneys After Winter’s Colds. lOLDS and grip are hard on the kidneys. \V hen the kidneys slow up, impurities remain in the blood and are apt to make one tired and achy with headaches, dizziness and often nagging backache. A common warning is scanty or burning secretions. Doans Pills, a stimulant diuretic, increase the secretion of the kidneys and aid in the elimination of waste impurities. Are endorsed by users everywhere. As% your neighbor! ASTIMULANT DIURETIC KIDNEYS rooter-Milburn Co Mf£ Chcm. Buffalo. N Y DOAN'S p'&s rubber covering to fit the finger?. Smoking sets are standard equip ment. PROSPECTS FOR YEAR. Hudson-Essex is introducing this line of cars after completing the most successful year in its history, with around 280,000 six cylinder cars manufactured. This year's styles carry forward the principles a year ago, adding bauty and style to the well-known Hudson Essex standards of value and util ity. The present daily total of cars built is the largest, for this time of year, in Hudson-Essex his tory. The whole Hudson-Essex or ganization is highly confident that 1928 will establish for it a new standard of success. FIVE DEATHS IN ALABAMA ARE LAID TO COLD WAVE Birmingham, Ala., Jan. 3—Five persons wcre dead today -as an in direct result of the cold wave in Alabama. ;iii:!iii!C3ii(!iii:i:iicMiiii!iiiiinimiiiiiiiiniiiiiiiiiiiic}i!iiiiiiiiiii The Coffee Cup “Delicious Home Cookery” Meal hours beginning January 1st: Breakfast from 6:30 to 9:00 Dinner from 12 to 2:30 ' Supper from 6 to 8:30 WE TRY TO PLEASE ......... ijuiitiiiii.irjiiiiiniiiiiniiiiiiiiiitiniiiiiiiiiiiiniiiuiiniiiainiiiiiii in the New You will be delighted with its Pick-up, Speed, Ease of Handling and Extremely Easy Riding qualities. Come to our Show Room today or as early thereafter as possible. Will take as many to ride each day as pos sible. Young Motor Co. Your&%>rcC Dealer Call 28 fof- Demonstration Smithfield, N. C, m 2 - Carloads - 2 TENNESSEE 900 to 1300 Lbs. Each These mules were bought direct from the farmers and will work anywhere^-single or double Come look them over before you buy. Cash or Terms SALES STABLES AT PARRISH’S OLD STAND SMITHFIELD and BENSON f. ■ • -\k . j V: "
The Smithfield Herald (Smithfield, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 6, 1928, edition 1
7
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